It seems consumers are getting smarter and groups are coming together to help control what I call "false advertising". The Organic Consumers Association started a "Coming Clean Campaign" in an effort to bring back the integrity of the body care products that claim to be "organic". Unsuspecting consumers see a product with the words "organic" on it and they think they're getting a natural and pure product, when in reality they are not. Oh, I'm not claiming to be innocent on that front; sadly, I've been duped, before. I would venture to say we've all been duped on some level, until we do our research. Remember, knowledge is power!
When the average person thinks of organic, they think of organic fruits and vegetables, but organic fruits and vegetables are presented in their natural state. Now, if you took an organic strawberry and used an abrasive chemical to extract the flavor of that strawberry to add it to lip gloss, would you still consider it an organic lip gloss? I wouldn't! Now, if you didn't use a chemical to extract that strawberry flavor, but you mashed up the strawberry and put it with other non-organic occurring substances/chemicals, say petrolatum, to make it into a lip gloss, would you still consider that an organic product? I wouldn't!
Three cheers for the Organic Consumers Association for taking on some of the makers of these "faux" organics! It has even given pause to Whole Foods as they will be taking a stand against some of these products.
Here is a link to the article: http://www.organicconsumers.org/bodycare/index.cfm
And here are some well known products that have been called out on this:
• Avalon “Organics”
• Desert Essence “Organics”
• Earth’s Best “Organic”
• Eminence “Organic” (Except a few with the USDA Seal)
• Giovanni “Organic”
• Goodstuff “Organics”
• Head “Organics”
• Jason “Pure, Natural & Organic”
• Kiss My Face “Obsessively Organic”
Don't get duped, again!
To your health!
Joyce
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